About AllurElixir
"The Ayurveda Powered Beauty Revolution"
At AllurElixir, we don’t just make skincare and haircare products, we craft wellness experiences rooted in age-old Ayurvedic traditions. Born from a doctor’s pursuit of healing and care, AllurElixir is committed to offering 100% natural, toxin-free, doctor-formulated solutions for every skin and hair type.
Founded by Dr. Sradha Prakash, an Ayurvedic doctor with a deep understanding of skin physiology and herbal healing, AllurElixir began with a personal mission: to help her own mother recover from a recurring skin condition that conventional medicine couldn’t resolve. That one success sparked a lifelong journey from healing one to healing many.
🌿 What We Stand For
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Authentic Ayurveda: Every formula is rooted in classical Ayurvedic principles and time-tested herbal combinations.
Chemical-Free Commitment: We strictly avoid parabens, sulfates, silicones, artificial fragrance, and harmful additives.
Prevention First: True care is proactive, not reactive. Our products strengthen the skin and hair to prevent issues before they begin.
Doctor-Led Innovation: All formulations are researched, developed, and clinically evaluated by Ayurvedic doctors and experts.
Founder's Note
"Not just skincare. A return to self-care."
AllurElixir was born out of love, a daughter’s love to heal her mother.
When nothing else worked, Ayurveda gave us hope and results. That personal experience changed the course of my life. From being a doctor to becoming a researcher, and finally, a founder every step has been about restoring confidence and wellness in the most natural way possible.
I believe beauty should never come at the cost of your health. Through AllurElixir, I want to give every woman and every family access to pure, effective, and honest products that respect their body and their roots.
Thank you for being a part of our Ayurvedic journey. Together, let’s bring purity back into beauty.
Dr Sradha Prakash BAMS , FMC (Germany)
Founder at AllurElixir
Times of India’s Excellence in Skin & Hair Care Products Award – 2024
In 2024, AllurElixir was honored with the Excellence in Skin & Hair Care Products Award by the Times of India, one of the most prestigious media houses in the country. This national recognition celebrates our commitment to pure, doctor-led Ayurvedic formulations that deliver visible results without compromise.
The award validates our core belief, that beauty should begin with trust. It also reflects the growing community of customers who have embraced AllurElixir’s holistic approach to skin and hair wellness.
Excellence is not just an outcome, it’s a standard we live by.
Best Natural Product” – Ente Samrambham Business Magazine 2024
We’re proud to have been named “Best Natural Product – 2024 by Ente Samrambham, Kerala’s leading business and entrepreneurship magazine. This award highlights the impact AllurElixir has made as a woman-led Ayurvedic beauty brand, born in Thrissur and trusted across India.
From ingredient sourcing to product design and ethical practices, our end-to-end commitment to natural, clean, and effective beauty has positioned us as a standout brand in the growing Ayurvedic skincare segment.
Rooted in tradition. Recognized for transformation.
Our Awards & Recognitions
Manufacturing licence
Customer Say!
Customers love our products and we always strive to please them all.
This kit is an absolute game-changer for my skincare routine! The brightening pack works wonders on my complexion, and the facial oil leaves my skin feeling so nourished. The lip balm is a great touch, keeping my lips soft and hydrated throughout the day. The body tonic is a lovely bonus, providing a refreshing feel. I’m thrilled with how complete this kit is!
